Sgeul means story in Scots Gaelic
SGEUL's emotion-aware AI understands mood, pacing, and storytelling — so your platform can surface content that truly resonates with every viewer.
Trusted by leading streaming platforms and media companies
Why your content library isn't working as hard as it should
Without SGEUL
Your catalog is full of great stories. But viewers can't find the right one.
- Generic metadata that treats every title the same
- Static thumbnails that don't reflect mood or story
- Manual editorial curation that can't scale
- Recommendations based on genre alone — viewers scroll and leave
- Ad breaks that interrupt the story and frustrate viewers
With SGEUL
Using Twelve Labs. We help your entire video library become discoverable, engaging, and revenue generating.
- Emotion-aware AI that reads mood, pacing, characters, and narrative arc
- Mood-matched thumbnails and preview clips generated for every title
- AI-curated editorial lists with 90%+ catalog coverage, always fresh
- Story-driven discovery that matches how viewers want to feel
- Non-intrusive ad breaks at natural story moments, with contextual targeting
Why leading platforms choose SGEUL
"Euan could be the best hiring decision I ever made"
What can you do with SGEUL?
Three Labs. One Platform. From raw content to viewer experience.
Editorial Lab
Turn Your Catalog Into a Discovery Engine
Our AI analyzes the emotional DNA of every title — mood, pacing, intensity, character dynamics — and transforms it into structured, actionable metadata. Build mood-based editorial lists that cover 90%+ of your catalog automatically.
- Emotion, mood, genre & theme tagging at scale
- AI-curated Smartlists with 90%+ catalog coverage
- Collaborative editorial workflows
- Multilingual long- and short-form synopsis
Ready to make every story discoverable?
See how SGEUL turns your catalog into a discovery engine. Curious about why we built it? Read our story.
Book a Demo